It’s a tough task helping clients to connect with the complexity of their money, especially as wealth and the number of associated structures increases. If that’s true, it also means that clients don’t really understand the value that we’re adding to their lives. They’re still clients though, probably, for other reasons. Ever wonder what those...Continue reading
Month: June 2019
CLIENTS ARE NOT RATIONAL, DON’T TREAT THEM THIS WAY
Behavioural economics has helped us to understand that we’re not actually the “rational” beings that we like to think we are. We now recognise that we make decisions and behave in a way that is anything but rational – we’re biased in how we see the world and a whole bunch more emotional than we...Continue reading
Help Your Clients See the BIG PICTURE
We have to point clients in the right direction to take their next step, in the context of their destination. If they’re on a road-trip to Zanzibar, let’s help them get out of Cape Town first. Once they’ve reached Worcester we can help them with the next step. Instead, it feels like we’re intent on...Continue reading
Don’t Throw the Kitchen Sink at Clients
“Financial Planning” is the business of moving people toward “financial happiness”. I sometimes get the feeling that we’re in the business of “administering product”, “financial analysis”, “asset management”, “data management”, or one of any number of operational things we do in the background. These may be some of the tools that qualify “HOW” we move...Continue reading
What do Clients Want?
Financial Advisors struggle to show clients that there is value in the stuff we do for them. The consequence is that clients are completely indifferent to the services we offer and extremely price sensitive, at best. So, how do we stand out, change our perception as a “grudge purchase?” How do we get clients to...Continue reading